Business owners who are novices in the area of email marketing normally are not familiar with the correct etiquette. It is possible to use email marketing as an effective way to communicate with customers. Keep reading for the best tips on email etiquette for email marketing.
If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.
Be sure to get permission before you use email to contact anyone. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Don’t send out email from a subscriber without consent or permission. Anyone who spams in any format will instantly receive a negative reputation. Most people will not only delete the email, but also resolve to never do business with you in the future.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Provide your readers with articles that they can’t find on your site. Also include offers which are exclusive for your products or services. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
It is very smart to include an opt-in button for people to sign up with you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
Avoid using too many images in your emails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
Always have a link for people to easily unsubscribe or opt out of your email list. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. It is important that users feel like they are not committed to your emails.
Utilize both passive and active feedback in your email campaigns. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is much more subtle and not noticeable to the reader. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.
As this article has shown, it’s key for email marketing companies to follow proper etiquette. You will lose customers if you don’t use common courtesy. Use this advice to avoid annoying your happy customers.